Shushma Datt is one of the best known names and personalities within the South Asian community.
Recognized as a media pioneer and respected broadcaster, Shushma is President and CEO of i.t. Media Broadcasting, Western Canada’s largest South Asian media organization, with properties that include two radio stations and three television programs.
Shushma is heralded for launching the world’s first 24-hour radio station for South Asians outside of India. In 1987, she launched Radio Rim Jhim, an SCMO service available by private radio, cable and satellite. This station continues today and is broadcast in the five provinces with the highest density of South Asians.
In 2005, Shushma became the first Canadian woman to be granted a license by the CRTC. She subsequently launched RJ 1200, a station dedicated to news and entertainment for South Asians living in Canada.
Shushma’s 1972 arrival into Vancouver is recorded as a historical moment in Chuck Davis’ chronicle, “The History of Metropolitan Vancouver” as she had already established a reputation as a prominent broadcaster with the BBC in London.
Over the years, Shushma has been involved in many types of media that that incorporate a South Asian component. These include CJVB and CHQM Radio, Vancouver and Cable10 Community programming, the Multicultural TV channels, World View Multicultural Pay TV, Channel M and OMNI TV.